ALL MARKETERS ARE LIARS

Published on : 2017-04-13 16:36:30

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. Stories are the only way we know to spread an idea. Instead, they tell a story—a story we want to believe, whether it’s factual or not all marketers are liars. But beware: If your stories are inauthentic, you cross the line from fib to fraud all marketers are liars. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. Á”dIq³»§ó³€=â¿ÏçgLØôßìîïçgŸ`. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. As Godin writes, “Stories make it easier to understand the world. We believe that wine tastes better in a $20 glass than a $1 glass. 5 %µµµµ 1 0 obj >>> endobj 2 0 obj > endobj 3 0 obj >/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group>/Tabs/S/StructParents 0>> endobj 4 0 obj > stream xœµÛnã¸õ=@þ}°‹„#J¤. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car.

Å ‹$;;;E§Øí؇EäX‰ÕqlWr¤_ßsEŠ”|™u$Že‰ä¹ðÜyÄ>üÂ>~üðõöˏ,¸ºb7. But for the rest of us, it’s time to embrace the power of the story. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.BridgeCoin.
. ûôõ–ý÷üL…821)SAÂEȒ˜‡¬*ÎÏ~ÿ+[ÁP¼hÀßLdÈBC‘(* 4–L®—K6½Œ&_óê[±-¦rRÕìº*Ø. And if they do it right, we believe them. .Ethereum Classic.

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http://sethgodin.typepad.com/all_marketers_are_liars/

The truth is elusive. No one knows the whole truth about anything. We certainly don't know the truth about the things we buy and recommend and use.
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http://www.adweek.com/tv-video/why-barkbox-uses-comedians-instead-of-marketers-to-create-engaging-content/

Why BarkBox Uses Comedians Instead of Marketers to Create Engaging Content 'It's more fun to sell stuff to dogs than it is to sell stuff to people'
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http://marketingtoday.com/emarketing/index.htm

Online marketing articles, tips and resources on online marketing, e-marketing, Internet marketing.
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http://www.christene-marketing.com/2013/03/empower-network-scam-review.html

Internet scams had become a real problem – My mission is to review all the popular programs that is marketing related like; home based internet business opportunities, services or the newest bizops.
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http://www.sethgodin.com/sg/

altMBA. An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.
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http://liespotting.com/2010/06/10-research-findings-about-deception-that-will-blow-your-mind/

For Centuries, psychologists, philosophers and students of human nature have been probing how and why humans lie. But it was only in the mid-1900s that the study of deception emerged as a subject of popular scientific inquiry.
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http://theeconomiccollapseblog.com/archives/is-america-the-most-materialistic-society-in-the-history-of-the-world

When it comes to materialism, has any nation ever surpassed what we are seeing in the United States right now? We define our lives by how much stuff we have, to a large degree our personal and business relationships are defined by how much money we make, and even most of the important dates on our calendar are all about materialism.
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http://www.nytimes.com/2003/08/05/health/behavior-truth-about-lies-they-tell-a-lot-about-a-liar.html

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http://www.sethgodin.typepad.com/

Seth Godin's riffs on marketing, respect, and the ways ideas spread.
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http://www.sethgodin.com/sg/bio.asp

SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
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John Stuart Mill (1806–1873). On Liberty. 1869. Chapter II: Of the Liberty of Thought and Discussion
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http://westsidetoastmasters.com/resources/laws_persuasion/chap14.html

Chapter 14 The Rule of Balance -- Logical Mind vs. Emotional Heart Overview. When dealing with people, remember you are not dealing with creaturesof logic, but with creatures of emotion, creatures bristling with prejudiceand motivated by pride and vanity.
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all marketers are liars

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